Analysis Of Crisis PR In Food Enterprises

Crisis always come quietly as a specter which engages in sabotage, when the enterprise unprepared. The problems brought about by the crisis are often piling up in front of you overnight. Food enterprises allow of no exception, crisis patronize frequently. In addition, food enterprises shoulder the social responsibility of protecting food safety. And it is closely related to the safety of the people, whether the food is safe. So, food enterprises always suffer terribly with easy when crisis come. But fortunately, there are many ways to resolve crisis, for food enterprises that in close contact with people, there is no doubt that Crisis PR that focuses on communication and coordination is one of the best methods to resolve the crisis in food enterprises.With the theory and method of public relations and crisis management, by the survey of public relations crisis cases in the Food enterprises at home and abroad, in this paper there are detailed analyses of the crisis types, causes, characteristics of food enterprises and comprehensive research about innovation of prevention and response measures.This article is divided into five parts. The first part is about studying significance, objectives and methods of crisis PR in food enterprises. The second is describing the theoretical framework of crisis PR in the food enterprises and defining the concept of food, food enterprises, crisis, public relations, crisis PR. The third is analyzing the specificity of public relations crisis in the food enterprises, through constituent elements, crisis types, crisis causes and the specificity of the food enterprises PR. The fourth is from two sides, prevention and response, to provide a more scientific strategy of PR crisis in the food enterprises. The case analysis is increasing the practical application of strategy to make the strategy systematic, targeted and original. In this part is a reference for food enterprises. The last part is concluding the whole article, drawing a conclusion and pointing out the insufficiencies of this study.