The Research Of Crisis Public Relations Ability And Strategy For Guanshengyuan

With the continuous improvement of living standards, "green, safe and healthy" diet is increasingly becoming the new standard, but emerging food safety issues not only affect the security interests of consumers, but also for the entire food industry have resulted in immeasurable loss. The face of food safety crisis, the food industry and how to adopt a crisis when the public relations strategy? To solve this problem, this paper Guanshengyuan crisis PR strategy, for example a study, first summarizes the theoretical literature related public relations crisis, based on the combination of Guanshengyuan in response to two instances of the crisis public relations strategy and crisis management capabilities with industry comparative analysis, clear Guanshengyuan crisis public relations capacity and defects. For this situation, the paper enhance the ability of Guanshengyuan crisis public relations point of view, the food industry, according to the order before and after the crisis, the crisis early warning system built into the crisis response and crisis of the specific aspects of the feedback made for Guanshengyuan's crisis PR strategy. While industry has some common characteristics, but each company's strategy in response to the crisis was not the same, therefore, find their own crisis PR strategy is the most important. In this paper, Guanshengyuan, for example to study, designed to enhance the overall crisis in the food industry the ability to provide public relations theory and empirical reference.