Research On Chinese Blog Development And Commercial Value

Blog has entered into China since 2002 and has been rapidly increased. As well as the rapid development of blog, its potential business opportunity has also aroused extensive attention. In this paper, author delimited the concept of blog and summarized the development history in China firstly. Then this paper analyzed the commercial value of blog from the users, functions and blog value chain. Based on this, this paper analyzed the gamble between blog free spirit and commercial elements.As a free expression mode of the network transmission, blog has unique individuality of opening-up, interactive and real-time. As a result, blog has obtained the widespread attention of people. Clearly the commercial value of blog is: on blog uses, they are loyalty and have a payment capability; on blog functions, there are various actions such as users experience value, knowledge dissemination and network marketing and so on; on value chain, blog can be lucrative from advertising, content and services.Blog has been overflowing brought into the operation of commercialization resulting from the reality of the increasing commercial value of blog, which is the unique way that blog group into the community. The blog free spirit challenge to commercial elements straightly. On one hand, the blog free spirit combat blog capitalization, on the other hand, the general commercial rules inevitably result in capitalization. This paper made an conclusion from the relationship between them, the blog free spirit and commercialization can keep in a state of commensalism. The relationship also has an effect on blog development, such as blog differentiation and the deepening of blog monitoring.It is the irresistible trends that blog become capitalization. The commercial value of blog has gradually been recognized, and the realization of enlarged scale is only a matter of time. Although the blog has splendid prospects, it can not be ignored that there are still a series of problems. It is a long way to realize the blog capitalization, at the same time it will be more and more healthy.