| Real estate industry is emerging in China. After nearly 30 years'development, China's investment in real estate maintains double-digit growth annually, driven by 2% of GDP growth. The real estate industry has become one of the important pillars in China's economy. In development process, during the different stages, the internal and external industry stakeholders have different benefit factors. So how to adopt different strategies under different industry life are the new areas of research. This paper uses the most popular concept in ecological environment of ecology, combining industry life cycle and eco-environmental change in ecology. It aims to analyze how real estate developers and stakeholders interacts each other in every aspect of real estate chain, and continue to analyze the influence that stakeholders in the industries on different cycles.From bionics, this article studies the external environment to the real estate industry using existing ecological theory, and takes Changchun city as an instance for micro-study, carrying out the ecological environment of Changchun city real estate theory and the construction of research model, exploring a new area of the combination of ecology and industrial development. Meanwhile, it studies the external factors that impact real estate development in Changchun city, clearly identifying the ecological roles in different industry life cycle, and using the six force model analyzing the current industry trend in order to provide corresponding strategies for real estate developers in the industry. |
PDF Full Text Request