The Influence Of Value Chain Informationization On The Competitive Advantage

With the competition in the increasingly global scale,how to maintain their competitive advantage has become the key to success or failure.The Chinese manufacturing enterprise base of low-cost competitive advantage is facing the more tragic competitive situation.Every enterprise is trying to reduce their own costs,in order to occupy a favorable position in the market.Rapid development of information technology and applications for the enterprise has brought a revolutionary change.Through the use of information technology to production, sales,procurement,management,services,decision-making and so on,standardize and transparent the work procedure,improve work efficiency,reduce production operating costs.This article from the view of value chain and informationization, systematically introduce the theory of the competitive advantage and value chain analysis;through Xianglu Petrochemicals Co.,Ltd carrying out the value chain informationization,interpret how value chain activities Change and influence its competitive advantage after value chain informationization.The results of this study showed that,through the value chain informationization,enterprise logistics,capital flow,information flow to be an effective integration,improve the logistics of control levels,reduce capital occupying;improve the efficiency of the use of funds to reduce the financial cost;real-time and efficiently provide the relevant information to making decision,improve the control of the enterprise;Optimize and solidify the work procedure,improve work efficiency,effectively reduce the operating costs of enterprise,enhance the enterprise competitiveness.This study extently provides some references for Chinese manufacturing company to informationize its value chain.