A Study On The Development Of China's Private Banking

Private banking business is a finance service whose core is fortune management and provided to wealthy people by commercial bank. These years, as the rapidity of personal wealth accumulation in China, more and more rich people need wealth management service, which accounts for the huge growth potential of private banking. As the fields of finance's opening, the foreign banks with abundance experiences have focused on the market of private banking of China, and the private banking becomes the competitive point of the foreign banks. Because our country is restricted by the traditional concept in the development of private banking, the financial control has defects and the banks exist limitations, the development of private banking meets with a bottleneck. In this paper we' 11 using foreign advanced experiences for development of private banking, through analyzing the necessity and feasibility of the development of private banking, as well as the problem of present stage, give some advice for the development of private banking.And the conclusion is as follows :(1) Private banking business is a finance service whose core is fortune management and provided to wealthy people by commercial bank. So its service is personalization and comprehensiveness. It requires high-quality compound talents as service man, and pays attention to security and risk management. (2) Through analyzing the characteristics of the development of Switzerland's and American's private banking, we sum up the development of private banking must "take customers as center" . It provides different service, but different service needs strong ability of developing product and selling goods. It also needs a high-quality team of selling and financing. (3)The rapid growth of high net assets, the matures of financial investment idea and the rapid development of financial markets are provide solid basis to the development of our private banking. But there are still many problems in the development of our private banking; we must find strategies from the macro-environment of the development of private banking and the competitiveness of commercial banks.