The Study Of The Development Strategy For XX Clothing Machinery Manufacturing Corp

Along with the rapid development of the world economic integration and the enormous change of the competitive environment since China joined the WTO, the study on establishing a competitive strategy becomes essential both for the whole national economy and specifically, for our sewing machine industry, which is put an eye on the funds, high-tech and labor.The sewing machine industry has really achieved marvelous performance for years, in the category of its production scale, the products diversification, and its functions. More and more famous industrial machine manufacturers have placed their investment and set up plants in China to implement the local purchase strategy, which has rocketed the rapid development of the local private component manufacturers. XX industrial machine manufacturing Corp. may be one of the best instance.On the basis of PEST, Porter's Five-Power Principle, SWOT, Boston Matrix and value chain, the dissertation takes industrial machine manufacturing company as an example, to clarify its internal and external environment, to build up its infrastructure, to set up a tidy development strategy, to raise a multiple products strategy and an integrated organization chart. Meanwhile, it also outlines a supporting method including the human resource, management information system, company culture to ensure its viability.It constitutes with four units. The preface and Chapter one mainly introduce the goal of this study and the related theories. Chapter two through Chapter Four are the core body of the dissertation, which analyze the competition and industry environment, and lay out the frame of strategy. The last one is the conclusion of the study. The specific topic of each chapter please refers to contents.