The Research On Purchase Mode Base On Supply Chain Management Of Branson Shanghai

All the multinational companies focus more on the supply chain management currently, Improve the global supply chain management will bring stable strength and competition in order to support strategy implementation in the market; Purchase management is one of the main point of supply chain management, Traditional purchase mode can not adapt the new requirement of supply chain management, base on supply chain management the new purchase mode research and optimize will get the cost reduction,LT shorten,inventory reduction, it has been absorbed more and more multination companies focus on.The thesis takes Branson Shanghai as the research object, base on Branson global strategy which new one is keep the leader in the ultrasonic and take more market share in the medium market, after the analysis, the bottleneck is the price, LT, service level, in the strategy system, Branson SH will be the global manufacture centre, so the key point to succeed the strategy is how to reduce the product cost and LT in Branson SH; Base on the theory of purchase management and purchase mode of supply chain, to find the current status and the problem of purchase mode, create related purchase mode base on various purchase required, such as cost, LT, Inventory level; also base on various materials and its characteristics, create the purchase system, this is aim to reduce the purchase cost, short the delivery time of suppliers, reduce the material stock, accordingly to achieve the target of take more low price to the customer, more short LT, service level, inventory turn over, and finally support the strategy implementation succeed .It is wishing that the research achievement of the thesis not just catch the target such as cost and LT required of supply chain, but also make the purchase management mode from the traditional to the one of supply chain management, more effective to manage the purchase management and improve supply chain management capability through unique purchase mode system which just Branson have.