A Study On Marketing Strategies Of Company A In Distribution Automation Products

The electric power system consists of five major components. They are generation, transmission, transformation, distribution and application. The distribution automation involved in the thesis refers to the forth component, which is distribution.With the booming development of electric power technology in recent years, rapid progress has been made in understanding distribution automation technology and application. The power utilities begin to realize that distribution automation is inevitable requirement for distribution network construction. China's automation level in distribution is still in the early and exploring stage, so there must be huge potential of the demand for the technology and products.Current research in distribution automation is mainly focused on its technology, equipment, solution and etc. All of these are not emphases in this thesis. This thesis is mainly to analyze current status and development tendency of the distribution automation market to foresee the large potential of the demand for distribution automation products as viewed from marketing through the eye of a marketing operator, and to study how to optimize the marketing strategies of Company A in promoting distribution automation products based on some marketing theories.In the beginning of the thesis, the background of the article topic selected, the fundamental structure of the thesis, and the purpose and significance of the study on the thesis are introduced, followed with the introduction to knowledge of the relative theories and distribution automation. The thesis mainly uses such marketing methods and theories as PEST, SWOT, 4P, 4C, 4S, Boston Matrix and etc. to analyze external and internal environment of Company A's operation in distribution automation products, and competitive ability of Company A. Based on the extensive analysis, the thesis points out some problems regarding the current marketing strategies of Company A in distribution automation products, and puts forward optimized marketing strategies.