The Study Of The Tourist Town Development Based On Post-disaster Reconstruction Of Bailu Shangshuyuan

Cultural tourism resources is a kind of disposable resource. Their rational allocation and utilization of development, can activate the tourism industry in a vicinity, lead an economic development of one area, and take a benefit to the majority of people's lives. Because of the "5.12" earthquake in Wenchuan, the White Bailu which is one of state-level protection units was razed to the ground. And now it has been ranked in the project list of the wholly-owned national support. In this background, it's a subjects that is worthy of study and exploration and has a significance of the times on how to use the Bailu Shangshuyuan as a breakthrough to develop the town's tourism industry, how to resolve these problems about the post-disaster reconstruction, farmers and sustained economic development. Trying to be studied, the similar areas' samples of tourism development are provided that were destroyed in the earthquake of Sichuan.Paper including 6 chapters, mainly from the tourist resources of the mode of financing, marketing model, the coordination mechanism to study three aspects. The first chapter introduces the topic of the article, background, research ideas and topics of significance, and the literature review and related concepts. The second chapter on post-disaster development of tourism resources in the town of Bailu had a SWOT analysis, research paper for the financing model, marketing model, paving the way for co-ordination mechanism. The third chapter on the development of cultural tourism resources of the three commonly used mode of financing - led government, cultural resources investment company model, PPP model - the difference between analysis and evaluation to explore its tourism development of the feasibility of a small town, which was A post-disaster development of the tourist town to adopt the PPP model of inevitability. Bailu town PPP model "3P" specific connotation to define. Chapter four for the special post-disaster situation, put forward in three stages, "three-dimensional" marketing strategy. Chapter disaster for the tourism development of the small town of reality, papers from the local farmers to share the development of mechanisms for dividends, a small town post-disaster tourism development and sustainable utilization of the monitoring mechanisms and functions of the government thinking of the three research aspects of the post-disaster development of the tourism town The coordinated development of mechanisms.Try the following three papers in the areas of innovation:Post-disaster development of the tourism town of innovative financing models. Papers on government-led investment and cultural resources of two companies used to finance the development of the tourism model analysis method come in two types of post-disaster development of the tourist town of limitations, which detailed the PPP mode of financing, combined with White Deer Post-disaster development of tourism in the town of financing for environmental analysis, post-disaster tourist town in the best mode of financing -- PPP model. Give a "3P" with new meaning: the Government (Public), farmers (Private), business (Partnerships), trying to pass the government-led policies enterprise market-oriented operation of the farmers of the land investment and achieve win-win.Phased models of marketing.Paper proposed a three-stage "thre-dimensional," the town's tourism marketing strategy: the first phase of the disaster to the community concern for the opportunity to carry out post-disaster activities such as tourism, expand the impact of post-disaster Bai Lu for the Government to attract foreign investment; second Use of the stage in the process of reconstruction can visit and travel-related organizations, such as suggestions that reconstruction of the theme to carry out a series of activities to maintain existing customers, potential customers more digging purpose; in the third phase of the development is completed, conduct "Propaganda strategy": to carry out the media, network events, such as marketing model, and strive to gain more market share.Tourism development of the town's disaster coordination mechanism for development.Paper put forward the development of post-disaster tourist town of PPP financing model, so that the farmers become one of the main body of investment, residential area of unified planning, rural employment and other issues, the paper summed up the five fanners share of the dividend: income workers , Rental income, set (private) land investment dividends, Social Security solution.Farmers can not be scattered on the rational use of resources and difficulties, such as docking with the market, proposed the establishment of the Economic Cooperation group of fanners,making it the carrier to protect the interests of farmers.