A Study On The International Competitiveness Of Insurance Service Trade In China

With the restructuring of the world economy and world economic integration process and increasing development of the tertiary industry since 1990's,the service trade has developed rapidly,with a trend of growth rate which will exceed the international goods trade.Consequently,the service trade has increasingly become an important part of the international trade.However,due to our low starting point for the development of the service industry,late start,the small base,the overall competitiveness is still relatively backward.From the further analysis of China's service trade export structure,we can see that China's service trade export sector is still focused on the advantages of tourism,transportation,and other traditional areas, while finance,insurance,computer services and other modern service industry's international competitiveness is still very low.As a modern service industry,the insurance service trade is still immature.In recent years,a trend of deficit in financial and insurance services trade continued significantly,and the high-scale deficit has become the "Achilles heel" of service trade.The insurance industry in China started relatively late,especially in condition of China's accession to the World Trade Organization to reduce barriers to market access, and gradually open insurance market to allow foreign capital to enter China's insurance market,as well as national treatment,all of these are bound to give China's insurance with unprecedented opportunities to competitive pressures.As a result, careful analysis and assessment of the international competitiveness of China's insurance service trade will not only provide the government with an objective basis to adopt sensible economic policies to promote the insurance services industry to a higher level,but also help to guide the development of the insurance service trade, raise insurance service competitiveness,thereby reduce the trade deficit in insurance service and improve the overall competitiveness of China's economy.At present,domestic research related to international competitiveness of insurance service is not very common.This paper selects the competitiveness of insurance service trade for the study,first of all introduce the basis of relevant theories,including the interpretation of the concept and methodology of the introduction;then analyze the development of insurance service trade in the background of opening to the outside world;then go into the core of the article research.At first,by establishing a competitiveness evaluation index system on the basis of the data for global insurance service trade,we draw a conclusion that China's insurance service trade is relatively less competitive;Then by combining with Porter's "diamond model",the article analyze the impact sectors of competitiveness of insurance service trade.Due to the special point of insurance service and the acquirement of related data,the article researches on the impact system how the factors influence the competitiveness of our insurance service trade,using both the quantitative and qualitative analysis methods.At last,On the basis of the competitive evaluation and the impact factors analysis,the article propose some inspiration and strategy to improve the competitiveness of insurance service trade in our country.