Research On The International Competitiveness Of China' S Insurance Service Trade And Its Influencing Factors

With the acceleration of economic integration and the transformation of the international economic structure,the center of international trade has gradually shifted from goods trade to service trade.In recent years,the development of service trade has surpassed the trade of goods and has occupied an important position in the national economy.The level of development of the service industry is a significant indicator of the level of a country's economy.As the first insurance sector in the financial services sector,it has the role of maintaining social and economic stability and preventing risks.It is the main thrust to promote the vigorous development of the economies of all countries.As a major branch of trade in services,insurance trade is particularly important for expanding international trade.However,due to the late start of China's insurance service industry,small base and low starting point,insurance service trade has long been in a deficit state of imports greater than exports.Compared with other developed countries,its international competitiveness is obviously insufficient.Therefore,systematically grasping the status quo of China's insurance service trade,analyzing its influencing factors in depth,and exploring effective ways to enhance its international competitiveness,it has key practical significance for the development of China's insurance service trade.Firstly,after explaining the research background and literature review of this paper,this paper elaborates the development and current situation of China's insurance industry and insurance service trade,and then uses China and the United States,Britain,Japan,India and Switzerland to use the international The comparative analysis of the international competitiveness of the four indexes of market share,trade competitiveness,comparative comparative advantage and market openness shows that the competitiveness of China's insurance service trade has improved recently,but compared with other five countries.In the deficit position,the international competitiveness is insufficient;again,based on Michael Porter's "diamond model"theory,this paper selects the factors that affect my insurance service trade and explains its mechanism.Then,this paper selects the data from 2000 to 2017,through the principal component analysis and regression analysis to empirically analyze the various influencing factors of China's insurance service trade,the results show the size of the insurance industry assets,the number of employees in the insurance industry,the Internet penetration rate,the export of goods trade.The amount of insurance funds,the proportion of investment funds and the FDI of the financial industry have a significant role in promoting the international competitiveness of China's insurance service trade;while the increase in insurance premium rate and insurance industry concentration has a certain negative impediment.Finally,based on the above analysis,the corresponding countermeasures and suggestions on how to improve China's insurance service trade are proposed.