The Research On Supermarket Business Strategy Based On Customers

Supermarket management is a sort of detailed and complicated system engineering.As a retail form emerged as the times require,supermarket mode has become more and more mature and important by persistent adjusting and improving.Nowadays,the world's environment keeps changing,the competition among enterprises is becoming more and more drastic,and the customer's bargaining ability keeps advancing.Depending on those tactics lead to success before,the enterprises couldn't find their competitive edges yet,so they have to renovate thinking and optimize business strategy,which requires us to show the profound insight on customer.This paper will represent the customer-oriented concept from the research on the customers' value and the analysis on customers'behaviours.ChapterⅡsummarize the concept,operating character,profit mode,status quo and development trend of the supermarket. The third chapter discusses the rounded concept and the application in supermarket of the customer value in the perspective of customer perceived value and customer contribution.For the customer perceived value section,the writer brings forward several management suggestions based on the literature reference.For the customer contribution section,the writer first takes elaborate analysis on the meaning,definition and application after reviewing correlative literature,then introduces the principle of the ABC(short for Activity-Based Costing),and explains the superiority in the supermarket's customer profitability analysis via a case.At last put forward a few correlative management suggestions.The forth chapter consists of two parts.PartⅠis about the analysis of the customers themselves,purchase decision-making process and the purchase trend while.PartⅡtalks over how to set down the customer-oriented business strategy in supermarket from the perspective of distribution, customer service and human resource management and put forward improving suggestions for them.