An Empirical Study Of Customer Satisfaction Based On Customer Perspective, Chengdu Carrefour

With the national economic development, social progress and world economic integration intensified competition among enterprises is no longer arrested in various countries, regions within the competitiveness of enterprises, but also must look with the world, participate in international competition. Meanwhile, the level of development of a country's economy is often associated with the development of the retail industry, the West and even in many developed countries the development of the retail industry to measure and forecast the country's economic development, retail development in the important position of economic development can be seen evident.Since joining the WTO, China's economic development began to develop its scope into the world economy, the retail development also made remarkable achievements. At the same time, based on the world economic integration process, the domestic industry, a lot of openness to foreign investment intensely, so that the domestic retail enterprises not only to face a highly competitive competition among domestic enterprises, but also to face with, such as Wal-Mart, Carrefour, Ito-Yokado and other foreign competition. In addition, with the core guiding principle of marketing changes, compared to in terms of competition-oriented, customer-oriented development in the retail industry in the process of attention has been given increasingly higher Research Customer Satisfaction is very important.In this paper, customer satisfaction research based on the customer perspective in the system sort out the relevant literature and research model of customer satisfaction is proposed based on their own research models and associated assumptions, select the world's leading retailers-Carrefour as the research background, Carrefour customers for the sample of objects, carrying out pre-research to improve the questionnaire based on the settings used systematic sampling approach to sampling, the data sources to take the form of a questionnaire to be filled on-site sample data. Obtaining sample data, based on the SPSS15.0 and AMOS 17.0 through the use of the sample to analyze the data and verify the model. Then based on the Customer satisfaction with the proposed model and the data analysis of a sample derived from the conclusion of China's large supermarket chains make marketing recommendations aimed at by using empirical conclusions to guide the marketing strategy of all major supermarkets.