The Research Of Brand Growth Model

New economic era is the era of a rapidly changing, global technological development has greatly changed the living environment of the enterprise, any product or service is facing fierce market competition .This competition has rised from functions of the product competition in early days to brand competition. 20 years of reform and opening up the market economy and China's successful accession to the WTO put China's enterprises into a big wave of international brand competition.However for the majority of our enterprises, there is not in-depth understanding of brand growth model .The drawback of traditional brand growth model is more and more obvious. Under the new market economy environment , how to effectively shape brands, and plan brand model has become China's growth enterprises generally concerned about .This paper uses normative analysis and empirical analysis combined method. Firstly, according to the correlation theory of brand growth model, it put up the definition of brand growth model. Secondly, based on the present situation of brand growth , it analyzes the main types and the problems of brand growth models. Thirdly , it points out that it is necessary to change from traditional brand growth model to modern brand growth model.It defines the connotation of brand relationship-oriented growth model and set up theoretical model,supporting model through the case .Then it sums up the advantages of brand relationship-oriented growth model and the differences between traditional brand growth model and modern growth model. Finally , from customers, business partners, human resources, and other details it points out specific implementation strategies of brand relationship-oriented growth model. Therefore, the innovations of the paper introduces in relationship-oriented brand growth model and its detailed analysis, it can enrich the brand theoretical research system. This article provides some reference value of how to establish a certain brand for the enterprise .