The Tentative Idea Of Developing Suzhou Water Cultural Sports Tourism

Suzhou is located in the most beautiful corner of the state-level scenic spot of Tai Lake. The splendid natural scenery of "Wuzhong Landscape" is featured in its long mountains and wide rivers. The lake in Suzhou is not deep but vast and clear. There are many islands in the lake, with mountains along it, which have formed a beautiful natural landscape with the beauty of West Lake and the majesty of seas in Qingdao and Dalian. It has comfortable climate, abundant products and excellent water cultural tourism resources which is of enormous developing potential. The current situation, development and research bring important realistic significance to the prosperity of urban and rural economy in Suzhou.This thesis takes Suzhou Water Cultural Sports Tourism as its research object, by methods of ducuments-reading, investigation and so on, having revealed the concept of The Water Cultural Sports Tourism, and studied its categorizing methods. Thus it has analysised the overall status of Suzhou Water Cultural Sports Tourism and the area (points) of the status (Wuzhong District as the example),and raises relevant development strategies to provide reference for scientific and orderly development in Water Cultural Sports Tourism in other areas.The main research findings show:(1) Excellent internal and external environmental factors make it practical to develop Suzhou Water Cultural Sports Tourism sustainably;(2)The current situation of Suzhou Water Cultural Sports Tourism's overall development and operation is in the incomplete developing state, and the main developing type is a mixture of leisure, fitness and participation, which is well operated while other projects are ordinarily engaged; (3) The present developing operation situation of Wuzhong Water Cultural Sports Tourism turns out to be incomplete, and its main project is the type of a mixture of leisure, fitness and participation. Each programme is well or general developed; (4) The current client market situation of Wuzhong Water Cultural Sports Tourism is that there are diversifications on access to achieve information and motives to travel. Tourists have good feelings towards all travel service and make satisfactory comments.The strategies of developing Suzhou Water Cultural Sports Tourism are as follows: advance large tourism integration strategy of regional grouping and coordination balance; develop Suzhou Olympic Tourism named "Watch Olympic in Beijing, enjoy water culture in Suzhou " ; make the macroeconomic regulation and control of government to play its role ,and increase efforts to attract investments and capital; deeply explore resources of Suzhou Water Cultural Sports Tourism, and launch unique sports tourism projects; optimize brands, and position boutique of Suzhou Water Cultural Sports Tourism; implement strategy of promoting consumption, and promote the development of market; publicize and package Water Culture three-dimensionally, expand tourists market, and strengthen co-ordination arrangements for visitors; improve the sports tourism services and corresponding service system; train and bring in special service personnel, and improve the quality of tourist services; improve laws, regulations and institutional system, and pay attention to security; attach importance to the protection of tourism resources, and optimize tourism ecological environment.