Study On The Changes Of Regional Tourism Culture In Ancient Towns Of Jiangnan Water Village Based On Visitor 's Perception

The ancient water town in southern Yangtze River located in southern Jiangsu, Northern Zhejiang, Shanghai and other places. As the strengthening of the degree of regional integration in Yangtze River Delta, a large number of tourists influx, ancient town tourism achieved leap forward development, tourist arrivals and tourism revenues gained hitherto unknown growth. But the phenomenon of tourism cultural change appear and become more and more significant. On the one hand, with the development of tourism activities, the tourism cultural changes of ancient towns in different stages of tourism development has its own special performance, and the speed and direction of the evolution of tourism culture is also different; On the other hand, the ancient water town in southern Yangtze is in similar geographical environment and human environment, they have similar cultural backgrounds, but with the development of tourism in-depth, cultural development context of each town had some changes in the time and space.The paper focus on theoretical research from a multidisciplinary perspective Departure:anthropology, perception geography, cultural geography as the theoretical basis for deep, and the theory of tourism has been combined with the relevant theories of tourism effectively. In the research method, the paper uses the method of quantitative analysis and qualitative analysis. The full text is divided into six parts in structure.The first part briefly introduces the research background and research significance, the research content of this paper, route and method of, and in summary on the basis of related research at home and abroad, and puts forward the theoretical basis used in the previous studies, this paper’s innovations, and this paper.The second part expounds the definition of the concept and the definition of the ancient town, tourism culture, tourism and cultural change, and the definition of the relevant concepts, and the connotation, types and causes of tourism culture change.The third part describes the spatial distribution and historical and cultural evolution of the study area of the ancient town of water towns in Southern Yangtze River, focusing on the four possible paths and the impact on the tourism development of the cultural changes of the southern region of the Yangtze River.In the fourth part, from the perspective of time dimension, in attempt to construct tourism cultural changes strength and level of tourism development of sequential coupled model based on divided southern Yangtze River ancient town tourism development stage were selected. The town on behalf of, use the method of structure questionnaire, to explore the different stages of tourism development in the ancient town of the tourism culture change direction and rate of phase difference. Finally put forward the development of the ancient town tourism and cultural differences.The fifth part from spatial dimension point of view, on the basis of analysis of southern Yangtze River ancient town tourism cultural symbiosis and alienation of the divided southern Yangtze River ancient town tourism regional culture, and select town representatives in different regions, by using the non structural questionnaire, investigate ancient town in southern Yangtze River region tourism travel cultural changes of the diachronic and synchronic performance, the former for cultural heritage, disappearance and innovation. The latter is cultural homogeneity and heterogeneity changes. Finally put forward the integration of the ancient town tourism and cultural integration of the proposed development.The last part summarizes the conclusion of the paper, and points out the shortcomings of the paper. As well as continue to make in-depth study in the relevant issues that cultural changes of the ancient water town in southern Yangtze River in the future.