Research On The Network Marketing Strategy Of Pu'er Tea Fast-moving Consumer Goods Of M Company

With the development of new technology,the new economy supported by Internet technology is bursting out with great vitality to change our daily life and work.especially in recent years,with the rapid development of mobile terminals and domestic economy.Now China s Internet users by the end of 2017 has exceeded 50%,and mobile phone user's percentage has reached more than 76%.With the emerging of online trading in people's daily life and work,traders put their focus on on how to conduct e-commerce transactions in the network market for new business transactions and sales strategies.This paper discussed M company's network marketing strategy for it's fast moving consumption products.Pu'er tea.In recent years,the demand for tea market at home and abroad has become increasingly strong,and the current tea market is in a critical period of consumption transformation,that is from no brand gradually moves to a market with famous brands.More and more people loves to pay attention to tea culture,the quality of tea and the relevant products of tea.Tea market has occupied an important position in domestic and foreign trade since ancient times.At present,in e-commerce market,Tianmao trading platform as an example,Yifutang,Dayi,Tianfu tea are good examples with good brand awareness and marketing performance.As a middle and high-end brand of tea company,M company has great influence in the traditional tea trade and traditional channel market in the southwest region.With the help of great reputation of Pu'er tea.M company also made outstanding achievements.However,in the related e-commerce field,due to the late involvement,facing the rise of e-commerce platform market and the rise of virtual transactions,M companyneeds to face new environmental factors for e-commerce market expansion and marketing,in order to achieve good market performance and brand advantage.Based on the traditional marketing theory,this study has carried out the E-commerce marketing strategy of M company by adding the new knowledge of modern network marketing and using a large number of literature and data.In this paper,the Product,Price,Channel have been carefully analyzed with comprehensive marketing methods and marketing theory,and the process of marketing strategy implementation has been realized in terms of marketing way of thinking,sales networking and planning.It is believed that the highlights of this study will bring useful reference for M company and It will also help it's relevant leaders and managers for their successful operation in the future.