The Ecology Research On The Outdoor Advertising Screen In The City

The outdoor advertising screen was born in recent years as a new style of communication media in the urban ecological system, which syncretizes the new technology and new concept for the information dissemination. Based on the origin of ecological and harmonious, the essay analysis the status and problems of the outdoor advertising screens from the practice. On one hand, the essay analysis and monitors the ecological relationship between the outdoor advertising screens and many other media system according to the ecology principles. At the same time, the author monitors and interprets the system of city screens and urban ecological system, including the audience, economy, political etc. On the other hand, the thesis perspectives in the ecological environment and the facing problems of the outdoor advertising screens, using the data and empirical research method. Finally, the media ecology principle is applied to monitor the development of advertising media in this paper and the author advocates using the ecological principles to guide the development of outdoor screen system in the city. Based on the "Ecological harmony concept", the paper puts forward the solutions to the current problem and the strategies of development of the outdoor advertising screen system.