| Advertising is a product of modern economic and social development, With the rapid development of modern world, advertising has an important role easily. Advertising has a variety of transmission, from the original print ads to the present popular outdoor advertising. Its development will surely have some significant advantages and characteristics. In the face of fierce competition in modern society, outdoor advertising is in order to guarantee their leading position and the development trend. Outdoor advertising will also spread regional culture and environmental art. As a regional, national and social development of the local image was also on the part of the outdoor advertising.The independent operating reduces contain of other media The independent in the development of outdoor advertising media. Outdoor advertising realize the maximization of advertising information and the highest exposure. At the same time, the outdoor advertising development speed also cannot match, and far more than the TV and print advertising media. In today’s world economy high speed development, a variety of media consolidation trends are becoming ever more obvious and has been successfully put into application. In recent years, along with the urban landscape has become increasingly rich, the city function gradually improve, the maturity of the Chinese urban planning management, the cities in our country also to the requirement of landscape and environment continue to improve. Urban outdoor advertising as an important part of urban landscape and the environment, to shape the image of the city, improve urban soft power has a significant impact. Reasonable layout of all kinds of outdoor advertising, gear upgrades to improve the urban space landscape, urban planning and management of an important task, outdoor advertising planning and become the new urban planning subject. |
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