Research On The Reconstruction Of Green Food Distribution Channel Of Forestry Enterprises In Heilongjiang Province

In order to meet the increasing demand of the green food,in the recently years,the government of China has stepped up to support the green food industry,the development of green food industryin China is becoming very fast,which has established a national coverage of green food production,certification and distribution network now.With the implementation of Natural Forest Protection Project,the reduction of timber production in the forest areas,which affected the living standards of the masses of the forest areas to a certain extent,in order to revitalize the economy of the forest area in Heilongjiang Province and increase the employment rate of the masses of the forest area,the forestry enterprises in Heilongjiang province has begun to develop the green food industry in the recently years.The development of the green industry and the green marketing are inextricably linked,the green food industry is the carrier of the green marketing,and the green marketing is the driving force for the development of the green food industry.The green marketing distribution channel is an important combination of factors;the development of green food industry of the forestry enterprises in Heilongjiang Province is slow,the main constraining factor is the distribution channel is not smooth and the out of touch of production and sales,the lagging patterns of the production and operation of the forestry enterprises in Heilongjiang province restrict its development of green food industry,so it is necessary to reconstruct the distribution channel for the green food of the forestry enterprises in Heilongjiang Province so as to enhance the competitiveness of its distribution channel and the distribution's efficiency and effectiveness.This paper is based on the status of the green food distribution channel at home and abroad,taken the theories of distribution channel,consumer buying behavior,transaction cost and the green marketing as the theoretical basis,introduces the research status of the green food distribution channel at home and abroad,and on this basis,analyses the green food distribution channel's environment of forestry enterprises in Heilongjiang Province;Analyses the status and the problems of the green food distribution channel of forestry enterprises in Heilongjiang Province;Reconstructions the green food distribution channel of forestry enterprises in Heilongjiang Province;Finally,proposes management measures to assist the reconstruction's green food distribution channel.The author hopes this article will be helpful to the development of the green food industry in Heilongjiang province.