Strategic Innovation Under Uncertainty

Uncertainties have been everywhere, and occupy an important position in social and economic life. Along with the rapid development of economy and technology and globalization of competition, strategic innovation has become the common choice of many enterprises. the uncertainty and strategic innovation are combined in this paper, and we will study how to develop strategic innovation effectively in terms of mechanisms of strategic innovation under uncertainty, ways and protection factors. In this paper, the main research work done can be summarized as follows:(1) The mechanism of strategic innovation under uncertainty. Uncertainties trigger the state of the environment and organization changes; thereby affect the impetus and resistance of strategic innovation. In the combined force of impetus and resistance, Enterprise strategy innovation develops, maintain innovation and achieve the goal. When a high degree of uncertainty, the driving force of innovation beyond the innovative resistance, the enterprises are encouraged to carry out strategic innovation; when the degree of uncertainty is low, the innovation resistance offset the driving force, enterprise to maintain strategic stability. Thus, under the impact of uncertainty, companies begin the dynamic equilibrium of strategic innovation. Under uncertainties, the strategic innovation also has a certain degree of risk: strategic innovation could be over-looking to affect the effective implementation; business strategy and organizational structure does not match to be trapped in the conflict of management; frequent strategic innovation to subvert the strategic stability.(2) The strategic innovative approach under uncertainty. Under uncertainty, Enterprises can carry out strategic innovations by rethinking the definition of the business, rethinking customers, rethinking the value provided by enterprises, as well as rethinking the way of providing etc. Subversive innovation becomes an important way to carry out strategic innovation under the uncertainty because it effectively avoid the uncertainty of competition. Subversive innovation is caused by the reason that the track of development of technology and changes in demand is not synchronized. In carrying out subversive innovation, enterprises will face obstacles such as market uncertainty, the resistance of organizational structure as well as the restriction of fixed knowledge model. Enterprises can nurture or purchase new capacity to establish independent internal organizational structure, take an anti commercialization strategy and the put up subversive innovative development mechanisms to carry out subversive growth innovation. The development of subversive innovation is inseparable from the interaction of technology and the demand. There are three alternative scenarios about subversive innovative technology: the old technology associated with the leading driving force grows to mature; previous driving force becomes mature; the new driving force emerges and the old technology cannot meet the demand of the new dominant driving force; environment changes create a new driving force. The latter two cases have obvious non-competitiveness and concealment.(3) The protection of strategic innovation under certainty. Strategic innovation of enterprises needs a certain degree of protection factors under uncertainty. These factors include: organizational learning and innovative culture, strategic flexibility and the strategic ability to adapt. Enterprises need to balance the relations between strategic flexibility and the operational efficiency in the use of strategic flexibility. The ability of strategic adjustment can effectively expand the choice of strategic innovation and reduce uncertainty.Specializes in the strategic innovation under uncertainty are rare at home and abroad. This study will provide enterprises the helpful academic instructions and references about the strategic innovation, and has a certain theoretical significance and practical value.