The Study Of Marketing Strategies Of Multinational Corporations Of Vegetable Seed In China

Competing with the foreign companies, the domestic vegetable seed companies are in the disadvantageous position. The multinationals vegetable companies have more and more market share in recent years. The author of this thesis studies this issue with his experiences in this industry found the key point: the multinationals has advance marketing strategies in China and they lead the companies develop quickly.Firstly, the article analyze the present of China domestic vegetable seed industry, He found there are many companies but has no more than a few companies have competences. Then a brief introduction of SIS and STA, then analyze the macro & micro environment of China vegetable seed industry, then the consumer's purchase behavior. Secondly, introduce their marketing strategies in China: segmentations of the market into three kinds, market targeting and market positioning, SIS and STA need occupy the high quality market. Third, the competing strategy of 6P: Product with high quality and high price, higher pricing than the other companies, probe into the farmers'field, different promotions, do more work in public relations and politics power. Fourth, sales analyzing and expenses control. The last part fifth, what we can learn from the multinationals for China vegetable seed companies: segmenting of the market; choose the targeting market and positioning the company in the industry; directly sales the product to the farmers; the companies must be profitable.The domestic vegetable companies can learn much from the above.