A Study On The Match Of Logistics System And Marketing In The Enterprise

Logistics and marketing management are both important activities of the enterprise to raise competitive power.The marketing management is one of the core functions in the modern business management. The logistics is an important factor that enterprise keeps on competitive advantage.It has a huge potential space to develop. Many logistics activities involve in marketing strategy,these activities come to a decision that marketing and logistics have a inseparable relation with each other.Logistics plays a very important role in marketing and marketing influences logistics activities greatly.Understanding the inseparable relation of marketing and logistics,integrating enterprise marketing and logistics resources,making logistics system and marketing strategy match mutually,which will be advantageous to the enterprise to raise competitive power.This thesis mainly discusses that how logistics matches marketing mutually.The first part introduces the background,the purpose and the importance of the study.The second part summarizes and comments on the relative studies at home and abroad,including the research of importance of the match,the research of correlation between logistics and marketing,the reseach of coordination of logistics and marketing etc.And then the thesis introduces the correlation between logistics and marketing from the enterprise angle,puts forward the match model of the enterprise logistics and marketing,through the order procedure,warehouse,stock and transport,and gets a project of the match.The last part is the case study of Zhongyin Company,analyzing the present condition of logistics and marketing in the Zhongyin Company,explaining the importance of the match through the logistics system match the change of marketing stratege,and getting a project of the match of logistics and marketing in the company.