Research On The Internationalization Strategy Of Processing Enterprises

Internationalization is the only way that enterprises choose for their survival and development with the background of economic globalization.Using the previous studies as reference and combining the actual situation of Chinese enterprises, the essay analyzes the internationalization theories,current situation and characteristics of processing enterprises,as well as the strategies fitting for this kind of internationalization,the purpose of which is helping Chinese processing enterprises to establish a correct way for their own internationalization.The essay totally includes six chapters.The first chapter is introduction,which defines the study object in the essay-processing enterprises.The second chapter narrates the basic theories of internationalization,respectively concluding and analyzing the international market entry theories,theories in working phase of internationalization and theories used by multinationals for their direct investment which are generally recognized by international academe.The third chapter analyzes the opportunities,challenges and current situation faced by the processing enterprises when they develop their internationalization so as to prove that internationalization is necessary for them if they want to seek survival and development.The forth chapter,combining the actual characteristics of processing enterprises in our country and using the successful experience of internationalization strategy mode having been implemented by Chinese enterprises for reference,brings forward the strategies which are fit for processing enterprises to internationalize their brands, techniques and prices.The fifth chapter is a part of demonstration,through concluding and analyzing the internationalization strategies of A company,which gives a further verification to the internationalization strategies which are used by processing enterprises.The sixth chapter is a conclusion of internationalization strategies of processing enterprises.Compared with the existing studies,the essay has following innovation.1.The essay makes processing enterprises as the study object and through the studies of cases,elaborately analyzes that how processing enterprises can correctly realize their characteristics and plan pertinent internationalization strategies on the basis of that so as to improve their competitive power,that is to say changing the comparative advantage to competitive advantage.2.The essay puts forward a new idea that processing enterprises develop strategies used to internationalize their brands,techniques and prices.That means processing enterprises should substitute industry brand strategy for consumer brand strategy, all-round innovation strategy for technique innovation strategy and high individuation strategy for price competition strategy.