Study On The Operation Of Guangzhou China Railway International Plaza Project

Since 2008,by the U.S.sub-loan crisis of the financial turmoil has gradually spread to many areas around the world,including China's real estate market. To this end the central government also launched a number of the real estate market on the interest rate,credit and taxation policies,but since 2007 has been China's real estate market remains in the doldrums,has entered a cyclical adjustment in the basic stage,the real estate market as the main provider of real estate the situation is not optimistic.The face of financial crisis,China's real estate market downturn,research in this environment more suitable for real estate projects under the operation of enterprises by means of an effective real estate developers guide has important practical significance.Real estate enterprises,especially state-owned real estate enterprises,the market's rapid response procedures and corporate decision-making,the pursuit of large-scale enterprises,to maximize efficiency and control of business risks,are often the managers and decision-making often faced with the dilemma and answer the question of how to handle the operation of these enterprises often emerging challenges,the enterprise managers and decision-making every day thinking.In this paper,a specific operation of real estate projects in the whole process of the project in a certain region based on market research,project acquisition,land evaluation, development of operation of the program through project planning,project economic indicators,development costs,project Sales are expected,as well as investment income and other aspects of the project after an analysis of acquisition integration and cooperation to reach the premise,from the perspective of the market and cost-effective operation of the project to study and make a basic evaluation,and then for real estate enterprises,especially state-owned find out the real estate business a "great period" of real estate development,new ideas.