Marketing Strategy Research For Jinzhou Power Supply Company

As electricity industry is undertaking in-depth reforms, our electro-market has become the purchase market by the guiding of marketing demand and the objecting of satisfying customer demand, so electric power marketing has become an attracting project. The thesis discusses Jinzhou Electric Power Corporation interms of macro environment and micro environment and the phase of electric power supply and demand. By the analysis of marketing status of Jinzhou Electric Power Corporation and the actuality electro-market in Jinzhou, has carried on the environment analysis and the STP strategy in view of Jinzhou Electric Power Corporation this dissertation applies many methods to forecast the electro-prospect in this region. On the basis of electric power marketing basic theory and the problem in the electric power marketing of Jinzhou Electric Power Corporation, the thesis brings forward some relevant electric power marketing strategies.