Study On Coupling Mechanism Between Trade And Logistics Of Aquatic Product

With the acceleration of the process of economic globalization, the rapidly changing international aquatic product market environment is more difficult to forecast than before. Chinese seafood trading enterprises in its own strength to face the increasingly complex and ever-changing market demand will not be able to make quick response. It's necessary to integrate enterprises external resources, logistics resources in particular. Give full play to the core competencies of seafood trade and logistics business in order to collaborative development.With the new view of system theory and value chain theory to examine aquaculture industry, seafood trade and logistics can be seen as two similar systems on the same value chain. The mobile value connect the two systems which constitute as an open coupling system, synergy of the system is the key of sustainable development. If we can strengthen this coupling relationship, it is possible to optimize the conditions for aquaculture, the way of value creation and mechanism of value delivery, to promote the development of seafood industry. Therefore analysed the coupling of the seafood trade and logistics,It is important to analysed the coupling of the seafood trade and logistics in order to accelerate the development of the seafood industry.It is precisely because of this understanding, this thesis analysed the development of the Chinese seafood trade and logistics industry, and introduced the concept of the "coupling"into research system, and then start the concept of"the seafood trading and logistics coupling system". After that, this thesis analysed coupled system features, operation mechanism and the value contact in aspects of the seafood trade and the logistics, and then use two types method (qualitative and quantitative) to study the coupling relationship between seafood trade and logistics: the qualitative part of this thesis analysis coupling relations among six aspects of seafood trade and logistc system, such as the level of seafood logistics and trade structure, logistics division and seafood trade growth, circulation costs and seafood international trade vector, circulation efficiency and seafood trade competitive advantage, logistics decision-making and the quality of seafood trade,the results confirmed the coupling of the full aspect, and reveals its coupling mechanism; the quantitative part of the thesis select the gray relational entropy as a analysis Method , analyse logistics factors which impact the development of Chinese seafood trade, and then to Shandong as an example do empirical research , the results confirmed the coupling relations between key targets of the seafood logistics and the seafood trade. The final sort results are: the main coastal port cargo throughput, road density, coastal port terminal capacity in general, air cargo volume, rail freight.Finally, put forward countermeasures and suggestions from both the macro and micro levels, to optimize coupling relations between seafood trade and logistics. The macro-level part mainly refers to national government at the impact of industrial development, the Government's policy to guide the orderly development of sustainable aquaculture is the foundation; the micro-level part is from the view of trade and logistics company with strong scientific and practical.