China Mobile Differential Marketing Strategy

China's mobile telecommunications market is developing rapidly in recent years, and the community has aroused extensive attention.Intense competition,operators of the new pattern of competition,communication slowdown in the growth rate,makes China Telecom has been completed by the seller's market to a buyer's market change the course,buyer's market means that consumers accounting for a dominant position,the more the right to choose.Operators in order to keep old customers and attract new customers,develop new business and products,the implementation of differential marketing strategy.This paper mainly to Chinese largest mobile communication operators - China Mobile Group as an example to study.First analysis of China Mobile the market where environmental and research background,Marketing differences in the theory and marketing mix 4 P's theory,combining the actual situation of China Mobile,the introduction of the "4P + S" model that is based products(including brand,business, prices,channels,marketing and services) five elements of the marketing mix. Application of this model,this paper analyzes the current implementation of China Mobile Marketing differences of the main contents and basic situation China Mobile also Differential Marketing Strategy existing problems and shortcomings Department were discussed.Finally,against China Mobile Differential Marketing deficiencies Department proposed a plan to improve the response.By focusing on the differences of the five marketing mix elements analysis and exposition,proved a basic viewpoints, China Mobile is not only fit,and must take different marketing strategies and can be seen as a core business strategy competition.