Marketing Strategy Analysis Of Meng Niu Dairy

Meng Niu Dairy leads from the 1116^th to the No.1 in the list of China Dairy Industry.There are many factors for its success.Out of them the most important is its outstanding marketing ability.She is good at adapting to the changes of the market,adopting the right marketing strategy,reasonable segmentation,accurate brand positioning,as well as effective marketing mix of 4Cs.Thus she wins out in the fierce competitive dairy market.This article is intended to analyze and research Meng Niu Dairy's successful marketing strategy by the theories of "segmentation,positioning,and marketing mix 4Cs",thus provides some hints or lessons to other dairy enterprises.The article consists of 5 parts.Part One is brief introduction,giving us the background of Meng Niu Dairy, and main thinking or theories in the article.Part Two is briefing of domestic dairy industry,mainly on its general situations and the competitive factors from environment where Meng Niu Dairy stands.Part Three is segmentation and positioning of Meng Niu Dairy.By more micro view,focusing on the SWOT analysis,segmentation and positioning,then shaping Meng Niu Dairy's main marketing strategy.Part Four is marketing mix of Meng Niu Dairy,analyzing its marketing mix in details.Part Five is the hints or lessons from Meng Niu Dairy.