A Research On GNR Business Process Management Based On BPR And Value Chain Theory

With the rapid development of economy globalization,competitions among enterprises in hearing instrument industry are getting more and more severe.The global economic crisis started from American subprime mortgage has already spread to all industrials and even affect every one worldwide.As a listed company on OMX Nordic Exchange Copenhagen,GN ReSound A/S is also impacted by it.Pressure from external environment also accelerated internal reform within Group.How to survive and how to find opportunities to become the industry leader become the most important studies on management team's desk.As the largest manufacturing center of GN ReSound A/S,GN ReSound China Ltd.also need to make change to deal with complicated and various external environments.How to improve operational effectiveness and efficiency as well as to decrease cost not only for customer satisfaction but also for regaining more market share?This dissertation,through an analysis on GN ReSound China's business process management based on theories of process reengineering and value chain,proposes solutions on improvement of order fulfillment process and purchasing procedure rebuilding and implementation.The author emphasizes that the success of business process reengineering is more than organization restructure,process redesign and performance re-evaluation, the mental reforrn of employees and managernent team,especially the resolution to alter company culture and existing working procedures is the most important and also the biggest obstacle to overcome.What GN ReSound did is to rebuild a process-oriented company through value-added activity analysis based on concept alternation to focus on customer in order to achieve sustainable development.This dissertation discusses the common problerns in hearing instrument industry and the research is characterized with greater utility and wide applied range,the solution is valuable in practice.