Analysis Of China Mobile's Financial Performance And Financial Strategies, And Its Future Challenges & Countermeasures

At present,the worst financial crisis since the Great Depression is sweeping the world.Meanwhile,the re-organization in telecom industry together with the issue of 3G license has weakened the competitiveness of China Mobile.Such changes in internal and external environments are great challenges to China Mobile,especially to its operation and financial management.This thesis is to study China Mobile's financial performance and financial strategies,and its countermeasures under this critical environment,trying to feature out suggestions and ideas for its sustainable development.There are six chapters in this thesis.ChapterⅠis to introduce the reform process of China's telecom industry and China Mobile's development and operation status. ChapterⅡis to analyze China Mobile's financial performance,from the perspectives of profitability,asset liquidity,debt management capacity,asset operational efficiency,cash generation capacity,and performance in capital market, then have comparative study with China Unicom in the Decomposing Analysis of profitability and risks.ChapterⅢfurthers on comparative study in China Mobile and China Unicom's EVA and sustainable growth rate,and suggestions are obtained by using financial strategy matrix.ChapterⅣis to review China Mobile's financial strategies from four aspects:financing,Dividend,operating capital management and investment.ChapterⅤanalyzes the challenges of China Mobile,and offers some countermeasures.ChapterⅥis the conclusion of China Mobile's financial performance and strategy,with recommendations to its future development.From analysis,we can find that,with prudent financial policies,strict-controlled financial risk,and optimized resources allocation,China Mobile has a good financial status,increasing profitability,and strong cash flows which can keep bringing benefits to its shareholders.But still,it is critical time to China Mobile now, which requires it to further improve its competitiveness from the aspects of corporation management,financial management,marketing,service and technology, to maintain its healthy and sustainable development,and finally make greater contribution to China telecom industry.