Financial Strategy And Implementation Evaluation Of TCL

Nowadays,with the rapid development of global technology and economy,it brings about tremendous progress in the productivity of the world and many changes in people’s lifestyles.Among them,the most important and significant changes are inseparable from the Internet.The development and popularization of the Internet has made information dissemination a matter of minutes and seconds.Communication is faster and more convenient,and life is more colorful.In the home appliance industry,the constant speed of the network,constantly updated technology,frequently replaced equipment,these have intensified the fierce competition in the industry.As a leading enterprise in the manufacture of electronic equipment,TCL is also facing many problems such as fierce competition in the industry,increasing cross-border cooperation,low profitability of most industries,and slow Internet transformation.Under the dual pressure of the industry environment and the company’s own development dilemma,the strategic transformation of TCL Group is imminent.In order to adapt to the general trend of the development of the industry,TCL Group resolutely set foot on the road of transformation,divested the loss-making business sector,and developed a vertically integrated industrial chain to the upstream.This paper mainly discusses how the financial strategy and financial strategy adopted by TCL are effective in this process.This not only has an evaluation and optimization effect on TCL’s own financial strategy,but also has reference significance for TV industry and other industries.This article takes the TCL Group as an example for case analysis.First,sort out the literature and theory related to financial strategy and financial performance.Then,analyze the development status of the home appliance industry and the TV industry and the direction of TCL strategic transformation,and lay the foundation for the later analysis.After that,it analyzes TCL’s financial strategy from four aspects:financing strategy,investment strategy,operation management strategy and dividend distribution strategy.TCL’s investment strategy can be summarized as vertical expansion,key layout,focusing on the strategic transformation direction of enterprises,and focusing on emerging fields such as semiconductor display technology.TCL has built a comprehensive,multi-level,multi-channel financing system,issuing bonds,equity investments,bank loans and internet finance to raise funds for enterprises.TCL has adopted an operational strategy of reducing costs and increasing efficiency and accelerating turnover,while adopting a robust dividend distribution strategy to enhance investor confidence and enhance the reputation of the company in the capital market.Thirdly,through the financial performance evaluation system,the short-term financial indicators and the long-term sustainable growth ability and value creation ability of the enterprise are measured.At the same time,the financial strategy matrix is combined with the economic value-added theory to propose optimization suggestions for TCL’s financial strategy.Finally,the TCL case summary and suggestion and recommendations for business transformation and financial strategy selection of other companies in the industry.