Study On The Market Tactic & Strategy On S Company

Since the invention of zipper has undergone more than one hundred years of history,as the materials used in addition to clothing,is also widely used in bags, shoes,tents and other industrial,defense and other fields.The next few years,as clothing,bags,shoes and sporting goods industries,such as the rapid development of the global market zipper sales will continue to grow at a rate higher.However,since 2008 to enter the global economy as well as China's economy have experienced an extraordinary year for the first half of a variety of high raw materials,labor costs rise,the continued appreciation of RMB,the second half of the U.S.sub-loan crisis of the global The economic crisis led to a crisis many enterprises, the global economy are experiencing hardship and social needs of the sharp decline in the competitiveness of the industry further.In this tough market ecosystem to changes in an increasingly rational and mature consumer environment,the competitive environment and more tragic,ongoing enterprise to promote the transformation of marketing strategy and marketing innovation model.In this paper,choice of zipper industry in China's leading enterprises,as research subjects S,and S of the industry's advantages and disadvantages,opportunities and threats analysis and highlighted the differences in S should be taken of the company's competitive strategy.At the same time,explore and analyze the marketing management in the lack of marketing mix strategy of product strategy,pricing strategy,channel strategy and marketing strategy hope to guide practice and promote the company's competitiveness.This article concludes that:zipper industry in China's rapid development and brand focused on the stage,so as China's industry leading zipper brand,based on this combination of internal and external environmental changes,continue to take advantage of marketing strategy will further enhance the company in the industry leadership.