On Poly Real Estate's Development Model From A Financial Perspective

Reform and opening-up has carried out more than thirty years,economic development has made many significant achievements,and all walks of life showed a tendency to flourish.The real estate industry began its own development process from the early stage of reform and opening-up too.After several stages,such as the initial adjustment,promote and coordinate,the price control,it now experienced the financial crisis sweeping the globe,entering into the depth of an adjustment period which bring this unprecedented test to the real estate industry.In this process of readjustment,the many well-known real estate developers such as R & F Properties,Country Garden,Evergrande Real Estate,Oceanwide Estate, Agile even Vanke experienced varying degrees of business and financial risk.While Poly real estate has maintained a good momentum of growth,the discussion about what kind of model adapt to the Mainland real estate,how Poly Real Estate can make the success,has reached a climax in 2008.But so far there is little or nothing for the thoroughness of the research results.In this paper,analyzing Poly real estate which has the superior performance in the financial crisis,from the perspective of financial analysis,I revealed a special pattern of Poly real estate,the versatile authoritarian model step-by-step,and resolved the realistic validity of the model.The article first examines the two major real estate development model.Based on the support of this theory,approaching the Poly real estate from its outer appearance, the market performance,I studied the high-speed track and development model of Poly Real Estate.By researching a large number of charts and data,comparing with another domestic real estate enterprise,China Vanke,I revealed the mysteries of the high-growth model of Poly real estate from the positive and negative aspects,and draw the conclusion,forecast its development prospects,and finally put forward some recommendations.This paper is divided into Five Chapters and organized as follow:Chapter 1:the preamble of this article focused on the research background, research status,the significance and limitations of this article;Chapter 2:brief introduction of the major real estate development models and the difference between them; Chapter 3:the Analysis of the development and the basic status of the real estate industry in China,and the brief introduction of Poly Real Estate;Chapter 4:preliminary study of the performance of Poly in the property market by comparing to Vanke;Chapter 5:Analysis of the financial situation of Poly from the perspective of financial statements;Chapter 6:study of the underlying causes of the Poly's development model, combined with the strategic objectives,operational performance,analyzing its models of profit,development,management and so on,with the contrasting to Vanke;Chapter 7:summarisation the characteristics,the advantages and disadvantages of the authoritarian model of Poly;Chapter 8:the argument of the effectiveness of Poly model by studying the reasons for the slowdown of Vanke development;Chapter 9:the conclusion part of this paper,predicting Poly Real Estate development prospects and risks,and putting up the remaining deficiencies.