Research On Strategies And Paths Of The Development Of China's Microinsurance

With the continuous development of economy,the insurance has undisputed been one of the three pillars of the whole financial industry with its unique basic functions of risk-sharing and loss compensation.However,since it was commercialized,driven by profit,its market-positioning has always been focusing on people with stable revenue and relatively rich group,but the vulnerable persons,who need to share risk most,have been ignored.It is an enormous irony for the insurance mechanism.Thus when the microinsurance,an innovation targeted at people with low and middle income,succeeded in some developing countries,it immediately caught the attention of governments and scholars;In this situation,how to develop microinsurance becomes a hot topic in insurance theory.In this paper,the author synthetically uses qualitative and quantitative analytical methods,based on the in-depth analysis on the foreign microinsurance,to explore suitable development path of our microinsurance, considered with the development characteristics of Chinese insurance industry.In Chapter one,the paper explains marketing objective of microinsurance and its theoretical foundation,based on the concept of microinsurance,and then introduce the background and characteristics of the international microinsurance.In Chapter two,the paper systematically introduces the foreign experience of the development of microinsurance,so as to arrive at the market demand and implementation of the various products at abroad.Meanwhile,the paper analyses the risk characteristics of various products in detail,in order to provide theoretical support for developing the marketable microinsurance products in Chinese insurance market;Then,The paper analyzes China's insurance industry,and draws a conclusion that there is a large gap in the rural insurance market,the largest feature of China's insurance is that the current insurance coverage in rural areas is too low,yet the promotion of microinsurance can effectively alleviate the problem,so the analysis provides market for the development of China's microinsurance.Finally,combined with the preceding chapters on the analysis of microinsurance,the paper sums up China's development path:For commercial insurance,They should be based on market criteria,priority to the development of security-based microinsurance products,such as credit life insurance,accident insurance,and make efforts in the innovation of marketing mode,in order to rapidly improve the coverage;For policy-based insurance,the government must actively give his support and try to play a leading role in the medical insurance and agricultural insurance,in order to improve social welfare to the greatest degree.