The Research Of The Status And The Development Strategy Of The Small And Medium-sized Real Estate Enterprises

The author works for a real estate company. The company has two qualifications, and the registered capital is 30 million Yuan, with an average annual sale of 1.2 billion Yuan. As the promulgation of a policy of real estate, small and medium-sized real estate enterprises begin to face the same difficult land and financing problems. So this paper will research on these problems and resolve them.The first chapter is the introduction, telling something about the background, objective, and methods of the research. The second chapter is the research status. The third chapter analyses the status of small and medium-sized real estate enterprises. The fourth chapter discusses the difficulties that the small and medium-sized real estate enterprises have, such as obtaining land resources, corporate finance difficulties, market and product positioning difficulties. The fifth chapter points out the solutions. The sixth chapter is the conclusion.During the process of research, this paper makes full use of methods of theoretical analysis, policy analysis, data investigations, and use the theories of enterprise strategic management, marketing management disciplines, and achieves the object of research of small and medium-sized real estate enterprises. So this paper can also be the basis of future research.