The Study On Marketing Strategy Of Yu-long Coal Chemical's Cethanol

Methanol is an important organic chemical raw materials, while at the same time as a substitute for petroleum energy products, along with rapid economic development, more and more widespread use of methanol, methanol industry development prospects, but because of methanol by the upper reaches of the raw materials of coal, natural gas and downstream constraints, such as formaldehyde, acetic acid, such as the impact on demand, its development is also very tortuous path..In recent years, methanol industry is expected because of the good, the rapid expansion of production capacity, methanol highly competitive enterprises, a larger price fluctuation. Yulong Cocal Chemicals as a new power in the methanol industry, is trying to adapt the market and it is particularly important to making a suitable marketing strategy. In this thesis, according to the methanol characteristics of Yulong Cocal Chemicals and product Development of methanol at home and abroad, through Porter's five forces model and SWOT analysis, we found its competitive edge, to play its advantage of scale, technological advantages, location advantages, cost advantages, enhance the competitiveness of its core .Marketing is a key reason to the modern enterprise, innovation-oriented marketing, adapting to the market, making the right marketing strategy, These are about the survival and development of enterprises, as for the marketing function has become the primary business functions, Marketing has become a modern enterprise production and operation of the core, enterprise production and operation of all other activity should be carried out focused on this core. Yulong coal chemical methanol Marketing Strategy Based on the current Yulong coal methanol chemical problems in marketing analysis, the use of 4P theory, put forward the development of suitable marketing mix strategy, the Yulong coal chemical methanol standardized marketing, has played a guiding role in the institutionalization and at the same time be able to adapt to the laws of market economy, and promote the health of long term development of enterprises.