| With the Chinese accession to the WTO, China’s economic developmentmake a spurt of progress, especially in the chemical industry,development is rapid, particularly the rapid development of the methanol,investigate its reason, methanol is widely used in many fields, such asindustry and agriculture, has been applied to the daily production, andinternational Europe the United States and other countries, in economy,technology, scale and so there is still a gap. In the economicglobalizationtoday, the methanol market in China has already been integrated with the methanol market in the world. Changes in global demand situation ofmethanol, the rest of the world will look into Chinese, while China willgradually become the core of the world’s methanol market.Marketing is the fundamental enterprise development, the modern enterprise to meet the needs of market development, will break the normal procedure model, innovative marketing ideas, and gradually adapt to the market development needs, according to the changing market, to maketimely and correct marketing strategy, enterprises can be sustained and healthy development, so that enterprises in market competition, unbeatenforest. Therefore, relative to other production activities ofenterprises,marketing is particularly important, any production activities of enterpriseswill revolve around the core of marketing.By analyzing the general situation of methanol market, analysis of the international market macro analysis and the domestic market, mainly from the analysis of competitors, including China, Northeast China and foreign competitors, from the main target market chemical group analysis and chemical group marketing analysis, ultimately determine the chemical group market marketing strategy. Marketing strategy is to make the world together, from the target marketpositioning, pricing strategy, promotion strategy, brand strategy, channel selection, logistics construction and development strategy in six aspects. |
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