Investment Project Program On Meat Of Yili Group

The meat industry business plan of Inner Mongolia Yili Industrail Corp.Ltd.is to utilize its son brand "Ling Xian" and its subsidiary company,Inner Mongolia Ling Xian Food Co.,Ltd., to develop and operate meat processing project. Starting from analyzing the operation situation of this company,the paper builds a framework on how this company can take advantage of the natural resource of Inner Mongolia ,the financial strength of Yili group,and the marketing network spreading over the country to realize the aim that this company ,through five years'strategic investment, will get listed in the stock market.In light of current situation ,this thesis dissects the meat industry and analyzes the competition pattern of deep processing industry of frozen meat. This paper conducts a deep analysis of the future development and bottleneck of this industry to ascertain the feasibility of development in this industry. By analyzing the operation situation of current projects ,profit, financial data ,cash flow,the past basic data and the trend of enterprise development, the paper proves the financial feasibility of project investment. Afterwards, the paper describes the project's overall planning and concret market operation means. Through the study on marketing channels, products and price, it illustrates the feasibility and necessity of enterprise investment as the basis for the correctness of this project.At last, the paper discusses the accounting of rate of return on investment and the early warning of market risk. This is the most important chapter of this thesis, for in an argument execution is the most important. Through the accounting of anticipated investment amount, rate of profit and cash flow, it lays the base for the enforceability of investment return and risk analysis of overal planning. This thesis finally draws up enforcement regulations and striving direction for this plan.