Research On Restruction Of Industrial Value Chain Based On Modularrized Theory

In the 21century, the resources, leading technology and organization forms etc are changed. To enterprises, the market environment has more fundamental changes than before. In this context, the industry value chain has also undergone a profound change. On the one hand, it is no longer meets the developing requirements of modern enterprise; On the other hand, it is necessary to consider the industry value chain from a new point of view with the development of modularity. The basic idea of modularity is to reduce the complexity of the industry through the decomposition and integration, and to look for the industrial value-chain's optimization and upgrading through the competition among modules. This article is about reconstruction of industry value chain based on the modularity theory. It is researched that the changes of industry value chain on the value chain theory and modularity theory through the deductive logic methods, systems analysis methods and case study methods. Compared with the traditional industry value chain, the form, the style of integration and the style of value added of industry value chain are all in the new look based on the modularity theory. Industry value chain is no longer the longitudinal association, but becomes a value-module network consisting of value modules. In this network, the relationship of core module manufacturers and suppliers, the communication style of organizations all have changed, and industry value chain achieve the purpose of ongoing system upgrades. At the same time, this article also studied the applicable scope about modularized industry, the driving force and conditions of modularized industry value chain, and analyze the industry value chain have influence on the market structure, market behavior, market performance in the new perspective and opportunities to our countries. This is conducive to our industry, especially the manufacturing industry to win out of global value chain's low-end position with the development of value modules, and make it embedded into the global high-end value chain by seizing the opportunities.