Research On The Marketing Strategies Of Fujian Mobile Data Service

The current macro-environment on the development of value-added telecommunications business is favorable. Market access is relatively relaxed. Telecommunications resources can effectively support the development of value-added telecommunication services. Consumer demand, a broad market space, the upcoming 3G Network Services for mobile data services provide an effective support for the further development.In 2008 value-added service in China Telecom further expand the market size. Its revenue is more than 200 billion yuan in, and continues to maintain a rapid development momentum, gradually become one of the key forces of China's telecom business revenue growth Currently.China's mobile operators make unremitting efforts on the data services, but due to lack of user needs in-depth analysis and grasp, there is a big space for improvement in the marketing strategy. Faced to the upcoming 3G communications era, operators under the new situation should carry out a clear data service development keystone and marketing strategy for the next step. In this paper, studies have shown that consumer behavior and core competencies position of the operators, as well as the marketing strategy have an inevitable link.The market strategy-making process add to the influencing factors of consumer behavior and consumer decision-making process of analysis is of great significance.With the product life cycle theory,Based on the 4Ps marketing strategy theory, this paper build a new multi-product decision-making model and marketing strategy model in phases. This paper also uses the Fujian Mobile's historical data to execute the empirical analysis, then put forward the data service's marketing strategy based on the product life cycle. The results of this paper has great significance in guiding with the practice.