Game Thory Research On The Pricing Strategy Of Mobile Phone In The Internert Marketing Mode

In recent years, with the popularity of mobile Internet era and the intelligent mobile phone, intelligent mobile phone production and sales of all kinds of mobile Internet has become an important way to earn profits, entrance to grasp the traditional vendors and Internet companies. With the success of millet model, making Internet marketing has become the mainstream way of smart phone marketing. However, the effect of Internet marketing, how we make a reasonable price for mobile phones, to obtain the largest sales and profits, has become a smart phone manufacturers need to solve the problem.The current research literature on the mobile phone pricing is still relatively small, and the main research direction of limitation in the production and sales of traditional channels to mobile phone should be how to price, for the mobile Internet era in the present, we need to consider the factors of users and profits, we should give mobile phone at a reasonable price, there is no the scholars had research.Based on the different type of intelligent mobile phone distribution obtained from the monthly shipments from the angle of product life cycle, the impact of the Internet marketing of mobile phone product life cycle analysis,intelligent mobile phone life cycle curve is divided into four types of high starting point, high starting point high survival low survival and low starting point is high and low survival the starting point of low survival, and to analyze the characteristics of different types of life cycle of mobile phone. At the same time, according to the different starting point of the life cycle curve of the mobile phone market, from the two aspects of mobile phone manufacturers and consumers, mobile phone manufacturers and mobile phone manufacturers,using the repeated game theory, established a repeated game model of double,and the Nash equilibrium of the game between mobile phone manufacturers and consumers, mobile phone manufacturers and mobile phone manufacturers through models and put forward the opinions and suggestions of mobile phone pricing for different types of life cycle.