The Health Information Expression And Customers’ Choice In The Context Of Marketing

With the social and economical development and people’s living standards improving, people concerned about their health than ever before. But in the face of many kinds of health care products in the market, and they are so similar that the customers are difficult to choose. So it is worth studying on what channels the companies make the customers know their health care products, and then which way to make them accept the products? What kind of promotion means more able to win the favor of the consumers? The answers to these questions constitute the main propose of this thesis. This thesis based on the retail sales of health care products’ market in Lanzhou, Gansu province, which is not developed. I chose three different types of health care products which are typical and comparable as the research objects, then through the on-the-spot investigation method, text analysis and In-depth interviews to analyze their advertisements and marketing methods, for ease of understanding how the information communication change the customers’ thoughts and behaviors about health. From this I am attempting to give some effective suggestions about the development of health information communication and the new consumerism in the economically backward area.