Research On The Marketing Strategies Of WS Health-care Products

After nearly20years of rapid development, health food industry faces a number of opportunities and threats, some health food production enterprises also have a certain advantage, but also some disadvantages, how to promote health food production enterprises to achieve sustainable performance growth, and promote rational health food production enterprises to carry out marketing activities is placed in front of every important business issues. In this study, combined with WS health food marketing company specific research actually carried out.The article first describes WS health food marketing strategy of the company’s background and research purposes and significance analysis of existing research, proposing WS health food company marketing strategy study research methods and content. Then the WS’s health food marketing to analyze internal and external environment. Mainly the macro-environment PEST analysis, and WS’s excellent health food weaknesses, opportunities and threats such as SWOT analysis, to do that WS’s current health food market positioning, marketing strategy and implement combination. Followed by health food marketing company with WS conditions, the WS’s health food market segmentation, target market selection and market position to start the STP analysis, Proposed health food should be chosen to avoid competition in the market positioning, to give up the middle, and high-end health care market, relying on the good efficacy and price advantage, rapidly bigger and health care products of lower-middle market strength and market sharelater involved in the competitive market rate reaches a certain level.based on the WS in this health food company’s product strategy, pricing strategy, channel strategy, marketing strategy for a combined marketing strategy analysis, the final WS proposed health food company marketing strategy for the implementation of safeguards, such as organizational security, product development and quality assurance, protection of domestic and international marketing, business, institutional protection.