A Study On The Target Consumers Behavior Of Ordinary Residential Housing Market In Chengdu

This study used the theory of consumer behavior research, marketing research techniques and theory of the real estate market. More depth, detailed analysis and investigation of ordinary residential housing in Chengdu. Through research, trying to understand and master the basic market information of Chengdu ordinary consumer residential real estate, describe the characteristics of consumer purchase behavior. Thesis Author collected questionnaire at sales offices, Timely and accurate collection of the consumers purchase behavior information. Through SPSS, Excel and other statistical tools to analyze, draw conclusions. On the basic of the research conclusions. Try to give real estate development enterprises in ChengDu in the general areas of residential real estate marketing strategy. Provide reference and recommendations to strengthen the real estate development business and consumer communication and understanding.The study is divided into four sections. The first part is the introduction, introduce question the status quo, research significance, research methods. On the basis of the Describing in detail at the issue of real estate status quo, the author intends to use market research and secondary data to o research ChengDu ordinary residential housing target consumer behavior.The second part is the theoretical background and practical background of the research, the main content of the theoretical background is Consumer Behavior Study and residential real estate market theory. ChengDu, the real estate market realities are the main elements of background research, and finally arrive at ChengDu, the real estate market opportunities and challenges conclusions.The third part is an empirical study of target consumer behavior of ordinary residential housing in Chengdu. Carried out separately from the three dimensions: analyze the consumer demand for ordinary residential real estate, consumers purchase and macro analysis of influencing factors, consumer background and lifestyle characteristics, and design of the survey from the three dimensions questionnaires, through field surveys and came to the conclusion of quantitative data analysis.The fourth part is the light of the results of the analysis to the real estate development enterprises in Chengdu, to provide some general residential real estate marketing recommendations to achieve this purpose and significance of research.