Liaoning Pacific Consultants Co.,Ltd Marketing Strategy Of Immigration Services

Along with the progress of modern science and technology, the process of economical globalization accelerates unprecedentedly. Modern transportation vehicle and communication methods offer great convenience to the economical and cultural communication, tourism development, etc. and the way and quantity for people to obtain overseas information also increase greatly. The governments of some immigration countries bring in talents through system supply, economic incentive, spiritual encouragement, moral standard .At present, the consumers in domestic become more and more mature and rational, and their requirement to the services of Immigration Company improves. Because the tendency of the consumer comparing the services with other companies is more and more obvious, some immigration companies with insufficient marketing strategy cannot meet the needs and requirements of new situation and development and these companies may be eliminated. There are 662 Overseas Affairs Intermediary Agencies approved by Security Department in China and the number is increasing. Most of the companies are located at the developed provinces and cities, thereinto 108 in Beijing, 116 in Guangdong, 36 in Jiangsu, 35 in Zhejiang, 43 in Liaoning(including 29 in Shenyang, 10 in Dalian, 4 in Anshan). The competition among legal immigration company becomes more and more fierce. Therefore, the research of marketing strategy among immigration intermediary agency has significant meaning to immigration companies and the applicants of applying for immigration.The whole thought of this thesis is through the on-site investigation to the status of the immigration industry and practical survey to the needs of clients for immigration in Liaoning Province and also the analysis to the competitive ability of Liaoning Pacific Immigration Consultants Co., Ltd., the writer formulates the practical marketing strategy to meet the actual strength of the company and the status of the market in Liaoning Province.During the process of writing, the writer always insists on the principle of combining the theory and practice after reading numerous materials and combining the practical situation of Liaoning Pacific Consultants Co., Ltd. Adopting the strategy of combining qualitative and quantitative and the scientific method of comparison and demonstration, the writer deeply gets known the relatively needed information and data and makes scientific analysis, then provides reasonable basis for the research of this thesis.