FS Electric Power Maintenance CO.Itd's Brand Strategy Disquisition

The concept of brand is no longer unfamiliar to people. In the present days, when products and service are equally important, to own a famous brand is the magic weapon to a company's success. Although a growing number of enterprises have come to realize the importance of a well-known brand, electric power maintenance companies in China, which provide a particular service, still don't have a successful pattern to follow as to how to make an effective brand strategy. Facing China's electric power maintenance companies, therefore, is a huge space of studying and trying. If a electric power maintenance company wants to occupy a part in the future market, especially after the reform of the power system. it is essential to create a successful brand.It is required that the company should understand the brand theory and work out appropriate and practical strategies according to the particularity of this service. That is what this paper is to deal with. This paper starts with analysing the general brand theory and putting forward the idea of creating a particular brand for electric power maintenance companies accordingly. It also analyses the present situation of the brand of FS companies on the basis of the brand theory, aiming to analyse the brand-creating strategy of electric power maintenance companies with characteristics of this enterprise consiered.By connecting the brand strategy theory of electric power maintenance with the present situation of FS companies, the paper helps to work out practical plans as well, which may prvide basis for developing FS companies into first-class electric power maintenance companies and provide reference for other service electric power maintenance companies in their brand creation.