Huaneng Group Guangdong Electric Power Market Development Strategy

As China's electricity market-oriented reforms, the introduction of competition in the power generation side, the market has formed a number of the seller, single buyer situation. China Huaneng Group, as China's biggest independent power producers, how in an increasingly competitive situation, to ensure its sustainable development, the development of both the advantages of the use of their own to seize the opportunity to go and be able to overcome their disadvantage to avoid the risk of Competitive Strategy is the key to success. This article related to strategic management theory and practice, advancing layers method, Guangdong, China Huaneng Group's electricity market environment for the conduct of systematic research, and strive for the market in Guangdong Huaneng seek the best competitive strategy.This article first use of the Huaneng Group NPEST analysis in which the macro-environment, including natural environment, political environment, economic environment, social and cultural environment and technical environment for the conduct of analysis, consider the current economic development of our country have faced unprecedented challenges at home and abroad, in the face of international oil and raw material price fluctuations, the financial impact of the tsunami, such as energy-saving emission reduction very difficult mission, but at the same time the challenge to our country brought about by economic restructuring, and enhance environmental protection, corporate restructuring brought about rare opportunities for development . Secondly, the use of Porter's five forces model, according to their own job at the Guangdong Province of awareness of the power industry, as well as through the top five power generation groups and competition between the major power generation groups and the local competition and cooperation between the analysis of the relationship, consider Huaneng in Guangdong Province's share of the electricity market more and more small, the competitive position of also being gradually behind. And, combined with Huaneng's internal environment, including the Guangdong region, institutions, industry overview, equipment status, operating, financial and capital operation and technical development of the situation analysis, and Huaneng Power in Guangdong market is the effect of competitive strategy analysis, the use of SWOT analysis model, analysis of enterprises in the external environment, opportunities and threats and internal strengths and weaknesses of their own, since the future development of enterprises to make strategic orientation. Finally, in the strategy on that Huaneng Group should intensify efforts to attack the electricity market in Guangdong, the proposed integration of the region at Huaneng Group Company under the premise of active new projects and acquisitions in order to achieve the expansion of scale and focus on power distribution and clean energy resources development, strengthen the integration of the electricity market in southern strategy, while ensuring technical support in order to strengthen the Huaneng Group in Guangdong's sustainable development efforts.