The Demands-Caused Pollution Of Ecological Tourist: Theoretical And Demonstratioin Research

Ecological tour is the main form for the sustainable tour development. It has been the key content for decades in tour theory study. However, during the implementing of the Ecological tour theory in China, the results is far away from that of the theory. The causes are varied. This Paper tries to analyze one feature of the ecological tourist from different aspects, mainly focusing on the psychological, sociological and economic factors.Pollution of demand refers to the demand that may cause environmental pollution directly or indirectly. It's an unconscious pollution resulting from the procedure of seeking the Spiritual Home and Self-satisfaction. Analyzing the demand motives, we found three most important requirements for tourists, they are natural Scenery, Leisure, and Health. Tourists' needs characterized with indefinite ideas before meet their demands. Also during the procedure of meeting their demands, tourists get various experiences from the same scenery.The mechanism of demands-caused pollution is the demand dislocation: First, touring is not the first or basic demand of tourists, it's the second and cultural demand. But for tourism operators, it is the first demand. While meeting the tourists demands, the operators seek maximum profit. The demands creating cultural mechanism is that the social culture will "reshape" the tourists' ideas, such as the imperfect credit system, the deficiency of environmental protection consciousness, etc.When we analyze the demands conscious and unconscious psychologically, we draw the conclusion. Ecological tourist's secondary demand is to remedy spiritual defect. It means that people have a strong passion to touch the Nature. But, due to the severe defects in the social culture's reshaping on the tourists. So some bad daily habits can be found in the scenic spot(s). However, due to the demand indefiniteness, one's demands can be guided at some extent.In order to make a level measurement on the demand estimate, here comes a pollution index. The Index has two variables. One is the tourists' satisfaction of the around environment, the other is the level of scenic spot environmental pollution. This index can tell us the sustainable situation of the demand pollution; also reflect the demand level and quality of the tourist. This index is very helpful and meaningful to pre-control the pollution and make early wanning possible. We should educate the ecological tourist on a sub-consciousness basis, to avoid the resistance.Cultivating of the ecology awareness should focus on the following 3 points: pre-touring, mid-touring and after-touring. Meanwhile some measurements should be taken. Punishment mechanism should also be improved and perfect. The concrete measures are put forward for the punishment mechanism.